AmeriCorps Seniors
Because Purpose Doesn’t Retire.
The nation’s leading volunteer organization for Americans aged 55+ faced a timely challenge: reintroduce itself to a generation rich with experience, but short on connection to modern-day service opportunities.
With three distinct sub-brands under one umbrella, the task was clear: elevate awareness, unify messaging, and spark meaningful action across a national audience.
The Brief
Create a campaign that inspires a new wave of volunteers—people who have done it all—to discover that their most powerful moments may still be ahead of them.
The Big Idea
“Your Moment.”
Built on the insight that this audience carries a lifetime of defining experiences, we flipped the narrative: instead of looking back, we looked forward. The campaign invited people to see volunteering not as a way to give back—but as a new way to move forward.
Every touchpoint asked the question: What’s your next moment?
Whether mentoring, organizing, teaching, or responding to crisis, “Your Moment” redefined what it means to serve—and framed volunteering as an exciting continuation of one’s personal journey.
The nation’s leading volunteer organization for Americans aged 55+ faced a timely challenge: reintroduce itself to a generation rich with experience, but short on connection to modern-day service opportunities.
With three distinct sub-brands under one umbrella, the task was clear: elevate awareness, unify messaging, and spark meaningful action across a national audience.
The Brief
Create a campaign that inspires a new wave of volunteers—people who have done it all—to discover that their most powerful moments may still be ahead of them.
The Big Idea
“Your Moment.”
Built on the insight that this audience carries a lifetime of defining experiences, we flipped the narrative: instead of looking back, we looked forward. The campaign invited people to see volunteering not as a way to give back—but as a new way to move forward.
Every touchpoint asked the question: What’s your next moment?
Whether mentoring, organizing, teaching, or responding to crisis, “Your Moment” redefined what it means to serve—and framed volunteering as an exciting continuation of one’s personal journey.
