It’s Your Moment
AmeriCorps Seniors
The nation’s leading volunteer organization for Americans aged 55+ faced a timely challenge: reintroduce itself to a generation rich with experience, but short on connection to modern-day service opportunities.
CREATIVE/BRIEF
Create a campaign that inspires a new wave of volunteers—people who have done it all—to discover that their most powerful moments may still be ahead of them. With three distinct sub-brands under one umbrella, the task was clear: elevate awareness, unify messaging, and spark meaningful action across a national audience.
BIG/IDEA
Built on the insight that this audience carries a lifetime of defining experiences, we flipped the narrative: instead of looking back, we looked forward. The campaign invited people to see volunteering not as a way to give back—but as a new way to move forward.
Launched across digital, social, and landing environments, the campaign used storytelling and human-centered visuals to bridge past and present. Video, paid social, and mobile-first assets were designed to meet audiences where they are—while inspiring them to go further.
“YOUR MOMENT” GENERAL AWARENESS
BROADCAST/PSA
“YOUR MOMENT” FOSTER GRANDPARENT PROGRAM
“YOUR MOMENT” RSVP
“YOUR MOMENT” SENIOR COMPANION PROGRAM
ONSET/PHOTOGRAPHY
3.6B
WEBSITE CLICKS
2.1M
TOTAL IMPRESSIONS
405K
LEADS GENERATED