For business travelers and vacationers alike, getting off the plane is just the beginning. AVIS wanted to be more than a rental counter—they wanted to be the next stop that truly mattered.

The Brief
Position AVIS as the first choice for both business and leisure travelers. Create a digital and out-of-home campaign that could cut through airport chaos and speak directly to modern flyers in a fast, visual, and memorable way.

The Big Idea
Every journey ends with AVS.

Using popular airport codes—those familiar three-letter abbreviations that define global movement—the campaign formed visual itineraries: one code for departure, one for arrival, and one for what comes next: AVS. The AVIS brand code became a destination in itself.

JFK → LAX → AVS
ORD → ATL → AVS
Wherever you land, AVIS is how you arrive.

The concept played with travel language in a way that was sleek, sophisticated, and just cheeky enough to be remembered.

The Execution
Deployed across digital placements, airport out-of-home, and transit media, the campaign lived where travelers live—in motion. Every ad was:

• Highly visual, leaning on bold typography and clean layout

• Instantly understandable, leveraging the universal language of air travel

• Emotionally resonant, suggesting that AVIS isn’t just a rental—it's the moment you shift into arrival mode