Library of Congress
Preserving Voices. Honoring Service.
The stories of America’s veterans are the living threads of history—rich with sacrifice, resilience, and truth. The Veterans History Project at the Library of Congress set out with a singular mission: to capture these firsthand accounts before they fade.
The Brief
Create a compelling PSA series that motivates veterans from World War I through today’s conflicts to step forward and share their stories—preserving history through their voices.
The Big Idea
Your Story. Our History.
This 30-second PSA series isn’t just an invitation—it’s a call to action. It reminds veterans that their experiences matter, that their voices shape how future generations understand the realities of service.
By focusing on the personal and the profound, the campaign builds a bridge between the past and the future, inviting veterans to become custodians of memory.
The Execution
Each spot was crafted to be respectful, concise, and powerful—balancing emotional gravitas with a clear message:
Encouraging veterans to document their stories
Highlighting the urgency and importance of preserving history
Emphasizing the project’s role as a national archive and tribute
Distributed across multiple platforms, the campaign reached veterans where they live and connect, ensuring maximum reach and impact.
The Impact
The campaign successfully elevated awareness and participation:
Increased submissions of veteran stories to the Library of Congress archive
Strengthened the project’s reputation as the definitive repository for veteran experiences
Created a meaningful, ongoing dialogue between generations through the power of storytelling
The Legacy
In capturing the voices of those who served, the Veterans History Project ensures that history is not just recorded—it’s felt.
Because every veteran’s story is a piece of the American story. And every story deserves to be heard.